Live Fast, Die Young (1958)
US 41 x 27 in. (104
x 69 cm)
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This site is dedicated to the art
of Exploitation film posters. It accompanies the release of Exploitation
Poster Art in October 2005 by Tony Nourmand and Graham Marsh
(Aurum Press).
Sex, drugs, delinquency, Black power, alternative culture and,
of course, rock and roll: these are just some of the themes which
have attracted the attention of the cinema’s bottom-feeders
over the past eighty years. A few of the resulting films have become
cult classics, but most were simply tacky – few would probably
now want to sit through two hours of High
School Hellcats
or Prison
Girls . The
posters produced to promote them, on the other hand, are wonderful
period pieces that vividly evoke the social fears, temptations
and taboos of bygone eras.
Up until the introduction of the Hays Code in 1934 Hollywood
had few inhibitions; the title of Cock
Of The Air was
deliberately suggestive and provocative. Later in the decade, it
became necessary to adopt the old tabloid trick of pretending that
titillating content had a redeeming social message – thus
the producers of The Devil’s Weed
were obliged to present it as a warning about the dangers of drug
addiction.
In the 1950s, it was the Beats and juvenile delinquents who put
a chill into middle-class hearts – and, of course, attracted
middle-class kids to the drive-in screens. Then, in the 60s and
70s, came ‘Blaxploitation’ movies like Shaft ,
Russ Meyer’s mammary-obsessed
epics like Eve
And The Handyman
and even an animated sexploitation story, Fritz
The Cat .
The posters for these films, from McClelland Barclay’s
artwork for Hotel
For Women to Alan
Aldridge’s photomontage for Warhol’s Chelsea
Girls , are masterpieces
of visual innuendo, offering, in most cases, far more that the
movies actually delivered.
Exploitation Poster Art is the third in a series of genre-based
books (following Science Fiction Poster Art in 2003 and Horror
Poster Art in 2004).
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